Facebook is tackling a new frontier: love.
Facebook Dating, a matchmaking solution the business currently provides in Brazil, Canada and 17 other nations, comes into the U.S. On Thursday. But after several years of privacy missteps by the social networking, will people trust it using their love everyday lives?
For the business that is additionally developing its very own electronic money and dabbling in ecommerce, love is another action toward reaching into all aspects of peoples presence.
Although some features resemble exactly what other matchmaking services offer, Facebook’s variation guarantees to vary, just like Tinder brought swiping and Bumble brought messaging that is female-first.