Can two thirtysomething dudes who have not been hitched rescue the institution of wedding?
Well, this might be ny, so they really may also decide to try.
Meet Brian Schechter and Aaron Schildkrout, creators associated with on line dating internet site HowAboutWe, which until lately targeted an evident demographic: singles.
Dating for married people
Since 2010, your website has invited them to pitch ideas that are date and answer dates they like. Some present tips: riding motorcycles around and viewing celebrity Trek (Texas); eating steak and cuddling in the pouring rain (Akwa Ibom, Nigeria); and turning up blindfolded at a cafe and letting “our sounds & fantasies decide about a 2nd date” (Bonn, Germany).
Your website happens to be a success, attracting a lot more than 700,000 date a few ideas. But its founders quickly discovered the commercial paradox for the site that is dating the greater you may be at finding love for a customer, the faster she signs off and ceases to cover you.
“If you succeed, ” Mr. Schildkrout claims, “you lose. ”
And so the guys asked on their own: imagine if a dating internet site didn’t stop at finding you adore? Exactly just just What if in addition aided you “date” your lifetime partner, and, through the shock and renewal of the relationship, in which to stay love?
Later on this 12 months, Mr. Schechter and Mr. Schildkrout will launch their reply to these concerns: a brand new dating portal centered on committed partners.